The company is called ScreenRetriever (www.screenretriever.com) and the basis of their technology is to help parents teach their kids responsible online behavior. I was really excited by the technology - as a product person at heart - but even more excited by their commitment to HELP and not just preach.
Sure, companies run off of revenue but this small group (you have more fingers than we have employees) is focused on spreading the word that kids need guidance online just as they do offline.
Think about it this way - as your kids gain independence you let them do things like play out in the yard by themselves, right? But all parents know that those first few days, weeks, months, years you still find yourself peeking out the window to make sure they are safe. The Internet is a billion times more crowded than your backyard so how could you just let them "go out to play" there without instilling some rules and guidelines - and we're not talking blocking sites you think are bad, or limiting them to 1 hour a day on the computer - I'm talking real guidelines - the kind you give them about interacting with others face to face in the playground or at school. Take for example:
It is easy to transfer offline knowledge to online knowledge - its harder to play catch up when things get out of hand. Technology IS NOT GOING AWAY. Get educated. And stay tuned, I hope to share more of what I'm learning with you.