Monday, May 24, 2010

Winner, Winner, Chicken Dinner

I tweet. A lot. At least for me it's a lot. For some it may not be much and for others it's insane.

I have followers that are from my Mom network. I have followers from my Business network.  And then I just have followers. Not sure who some of them are, but I don't care. If they get any value from what I tweet, well then I'm glad to oblige.

I also follow a bunch of people. Smart people. Funny people. Celebrities. Sports fans. Beach lovers and foodies. There is usually a common interest and a reason to engage.

I often get asked by folks who aren't sure if they should join Twitter how it can work for them - that applies to both individuals who are looking to be social and businesses looking for prospects.  I can't explain what it can do for you personally, or professionally, but I did want to share my latest Twitter story to give you something to think about, if you are on the fence.

So, here is my personal case study on the joy of Twitter:

I was reading through my stream of tweets  recently, catching up on news, information, jokes, and updates when I saw a retweet (fancy term for copy and paste) from someone mentioning an iPad contest.  I checked out the link in her tweet, read the rules, and learned all you had to do was retweet the same message/link and follow the President of a company on Twitter and Voila! you'd be entered.

Not hard at all. I didn't have to provide field after field of data on some form about myself or my company.  I didn't have to "like" a fan page on Facebook.  I just had to follow a guy who seemed pretty intelligent and could actually provide some insight and tips for my job and then let others know I followed him in case they wanted to join in.

The result?  Check it out for yourself:

In conjunction with our sponsorship and presentation at Silverpop’s recent Annual Client Summit in Atlanta, The Annuitas Group connected with almost 1,000 B2B marketing professionals both attending and not attending the conference. We did so by encouraging marketers to follow Carlos Hidalgo, President and co-founder of The Annuitas Group, on Twitter, and to enter to win an iPad. Congratulations to @christinelexa, the winner. 

On the business side (NO they did not pay me for this post - although in all honesty if I hadn't won I wouldn't have shared this story) this an example of how Twitter can increase prospects and is also about why community is important and how one satisfied person in your network can generate some brand awareness by simply bragging, "Hey!! I won an iPad from Annuitas Group!!" And you never know how many people that one person touches when it comes to social media (for example,  I have over 1,000 people following me and you never know how many those 1,000 have).

On the personal side, I took my iPad to bed last night - so that one little tweet was totally worth the 2 seconds it took to cut and paste 140 characters!  Now, to think of a clever name for it because iPad is lame on so many levels...

1 comment:

Sarahviz said...

Am jealous! Congrats! Hope you bought a lottery ticket that day!